Pixorial’s Mobile Video-Sharing App Adds Real-Time Filters To Take On Socialcam And Viddy June 8th, 2012 It wasn’t too long ago that Pixorial made the jump from being an online video sharing service to rolling out its own social, mobile video applications. Now, in its race to take on the competition and try to become the “Instagram for video,” Pixorial has added a few new features to its app, including filters that let users spice up their videos in real-time. With the new Pixorial iPhone app, users can choose from up to 17 different real-time filters to augment their videos. They include filters like Sepia, Blur, Sketch, and Grayscale, which apply the effects while the user shoots the video. While the filters are a neat way for users to differentiate their videos, it’s also a way for Pixorial to make money through in-app purchasing. The first five video filters are free, but additional filters available for purchase at the price of $1 for a pack of six. Pixorial got its start on the web, and so users of the mobile app will be able to access their video libraries from either the iPhone or their web browser. And as with other mobile video apps, there’s a social component that will allow them to send videos out to be viewed by friends on a variety of social networks and publishing platforms, including YouTube, Blogger, LinkedIn, Twitter, and Facebook.